Wilfredo Jimenez
Professor
Cacoilo
Art and Women
January 24, 2017
Paula
Scher
Considered the most influential and
empowering women in all of design today, focusing on Branding, advertising,
interior design, graphic design, painting and drawing; A balanced artist in all
disciplines. She began her path towards design at a young age with an interest
in drawing and painting as an escape for the social abuse she suffered for
being weak, unpopular, weird, and antisocial. As her only outlet from this
world in high school she would study design at the local community college on
the weekends; hiding her secret life from her friends and family because as she
states “being a female artist at the time wasn’t a thing”. After years of
dedication and hard work over a 40-year period she became the most well known
and awarded graphic designer internationally, taking on jobs for giant
companies like google and Microsoft and sharing her creative work with the
world. She been featured at the MoMa, Cooper Hewitt, Smithsonian Design Museum,
Philadelphia Museum, and more.
I wrote about Paula because we come
from a similar background, at a young age I didn’t have many friends or family
around and wasn’t the most popular kid. My outlet was drawing and painting with
watercolor paints. My family had a background in the arts and the would coach
me on the proper way to execute techniques and taught me new things from time
to time. As I got older I evolved from drawing to painting, from painting to sculpting,
then to fashion, until I stumbled on to graphic design. The thing that hooked
me on to design was that there Is no clear definition, so you are free to mix
and match as many artistic discipline’s as you wish and in my previous years of
study in art I did not have that. I’ve had the privilege to see her work in
person and it gives of an energy of excitement and power, it represents someone
who learned where they belong.
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Paula Scher
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